What Certifications Should I Get For Freelance Writing
Writing and Editing Certifications
For the major part, where writing and editing is concerned, the following certifications can bring in work:
Certified Professional Editor (CPE)
The Editing Institute offers this certification as an official validation that you have good editing and proofreading skills.
Society for Technical Communication (STC) Certifications
If you work in the field of technical writing, then certification from the Society for Technical Communication will suffice that you have the relevant skills and expertise in multiple areas.
American Copywriters Association Certifications (ACA)
To show that your specialization lies in copywriting, a certificate from the American Copywriters Association must be a part of your certification collection. This will bring a surge in your credibility, and the customers who need writers to do copywriting for them will approach you.
Digital Marketing and SEO Certifications
Clients will not remain confined in offering you writing or editing tasks. They will expect you to assist them with SEO optimization and perhaps digital marketing, too.
Google Analytics Certification
Understanding the analytics of a website is critical for a shining content marketing future. If you are aware of analytics, then it is advised to get a Google Analytics certification. This will assist you in earning the trust of the customers, who are struggling to improve their website’s performance. When they see your profile with the analytics certification, they will feel relaxed that the project is in professional hands.
HubSpot Certifications
HubSpot certifications are considered to be some of the most sought-after certifications that give proof that the individual knows about content, email, and inbound marketing. Hence, get yours and keep on increasing your list of certifications, as the more, the better.
Search Engine Optimization Certifications (SEO)
Search engine optimization is one of the most in-demand skills and many clients hunt for freelancers, who know how to tackle this area. Therefore, lay your hands on similar certifications to help the clients reach you.
Industry-Specific Certifications
If you are planning to target a specific industry like medical and financial, then these certificates will boost your freelancing writing career:
Healthcare Writing Certifications
Do you enjoy writing articles related to health care? Go ahead and get yourself certified by the American Medical Writers Association (AMWA), and you can bag several clients who need writers to write on related topics.
Financial Writing Certifications
Does financial writing appeal to you more? Then, request that the Chartered Financial Analyst (CFA) Institute issue you a certificate so you can begin your freelancing career and earn extra income.
Conclusion
Now that you know about the important certificates, it’s your job to identify your area of expertise and get certification accordingly so that there is no room for doubts and clients immediately offer you work.
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