How to Secure Your First Photography Client

After getting your camera and also setting up other things for your photography service, the next thing is getting a client. Your first client will be an icebreaker for you and also a milestone. So, it would be best if you secured your first client as fast as possible. Since it is your first time taking photography to a professional level, you might need clarification about how to secure a client. If you are in this situation, this article is for you. Whether you own a photography studio or are operating on a freelance basis, this article will guide you to landing your first client.

Referral

This is a cost-effective way of getting clients for your photography business. Referral works mostly through clients who have used your service. However, what if you are trying to get your first client? How do you go about getting referrals? The best way is to ask your family and friends. Ask them to help you spread the word about your photography business. To make the process faster, you can promise to give them a free shoot for every client referred.

Freelance Platforms

Freelance websites are essential for your photography business, especially if you are in the starting phase. You can easily connect with clients who need photography services. You won’t need to spend money on advertising as the platforms will help spread awareness of your business. There are different job requests you can respond to. You only need to create an outstanding and eye-catching profile to secure clients.

Promotions

You can attract your first client by offering promotions on your service fees. This can work in two ways: you either offer to take some percentages off or do some free work. Offering promotions might seem less profitable in the short run; however, you get to build your portfolio. Also, there is a high chance of getting referrals from clients who benefitted from your promotion.

Advertising

Advertising is one of the best ways to get your business noticed and also land your first client. There are different advertising options. You can place your advertisement on search engines or social media platforms. Irrespective of where you choose to place the advertisement, you stand a higher chance of landing your first client. This is because you can create target ads where you can pitch your business who are interested in photography.

Connect with other Photographers

Networking has always been one of the ways to spotlight new businesses, and you can adopt it for your photography service. Every successful photographer also goes through the phase of getting the first client, so it is essential to connect to these photographers to learn. You can join different online communities where photographers can connect with experts.

Through Online Presence

You can go about this using your social media pages or build a portfolio website to showcase your work. On social media, you are able to connect with the target audience and share your work with them.

Also, building a portfolio website is a way of showing your clients your past projects, and they will be more convinced to use your service. Using this approach to build your online presence, you can land your first photography clients.  

Consistency

There is a popular quote, “Rome wasn’t built in a day.” It is a reminder that great things take time to accomplish. So, securing your first client might look difficult and impossible, but you have to keep at it. As long as you are consistent and committed to high-quality delivery, you will be able to land your first client and build a reliable client base.

Conclusion

Landing your first photograph is hard work you will need to dedicate enough time and effort to pull through. This article has explored different strategies to help you secure your first client. Aside from helping you get your first photography client; these strategies will also help you retain them.