The Importance of Business Cards

Business cards are an essential part of business development and professional networking. While technology has taken networking to the next level, more is needed to completely replace a business card. In the United States, an estimated 10 billion business cards are printed annually. The statistics alone are enough to let you know you need a business card as a new business owner. In this guide, you will learn the benefits of business cards and how you can get them for your business.

Why Do You Need a Business Card?

These are a couple of reasons you need to adopt a business card as a new business owner. The benefits are not limited to these, but they are enough to convince you to get a business card.

Exchange Business Contact Details

In the present world, where there are many digital distractions, it is easier to forget you exchanged contact with someone. However, seeing their business card around you makes it easier to remember. That is what happens when you give your business card to a prospect. Plus, the business card has different ways to contact your business, so reaching out becomes easier.

Increase Brand Credibility

A prospect’s first impression of your business can determine whether they will use your service or buy your products. In addition, having a well-designed business card makes prospects more curious about your company. The business card contains your logo, business information, and other eye-catching details, so it gives your business more credibility and a great professional outlook.

Marketing

Paid ads, search engine optimization, email marketing, and other marketing strategies are effective ways to increase brand awareness. However, business cards will help you reach some percentage of people you can’t reach online. This is especially applicable in industrial conferences, professional networking events, and other in-person meetings. Aside from these meetings, having a business card on you means you are able to introduce your business to a prospect wherever you are.

Easy Referral

When you give your business card to someone, they have the complete contact details of your business. So, it becomes easier for them to refer you to others. Even when they don’t have an immediate need to use your service or products, it is easier for them to reach into their pocket to give the card to others who might need your service or buy your products.

How to Get a Business Card from Home

Now that you understand the importance of having a business card, the question is, how do you go about getting one for yourself? Different offline services can help you with business cards. However, what if you want to get one from the comfort of your home? These are a few steps to follow to get your business card:

Business Card Design

How do you want your business card to look? You may have seen different designs online and offline. However, since the business card is an essential part of your brand, ensure it is unique and gives people the best first impression about your business. What information do you want to include? Choose whether you want to include your name, company name, contact info, job title, QR code, or even headshot. Other things you need to decide are your preferred color, font, and size of the business card.

Leave white space

You might be tempted to put necessary information about your business on the card, but ensure you leave some white spaces; it will make the card readable and also more appealing. Plus, too many details might make the card look unprofessional.

Look for a Design App

Once you are done deciding the details on your card. Next, you need to look for a design app to bring your ideal into reality. One of the best things about these design apps is that you can choose from different templates. There are different design apps online, some of them include:

• Adobe Express: This is an alternative for people who cannot use the photoshop. It is also free and comes with different templates from which you can choose.
• Canva: Canva is a popular app that can cater to various design needs, one of which is business cards. The app makes the job easier with thousands of predesigned templates to choose from. However, you can design your business card from scratch. Many of these templates are free, so you might need not to pay.
• Microsoft Word: Beyond its function as a writing app, you can also use Microsoft Word to create business cards. You can access different business card templates on Microsoft Create to get started.
• Wix Logo Maker: Wix logo maker also allows you to create many business cards, or you can choose from the templates. Once you are done designing, you can order a physical card.

Choose Paper Type

Once you are done designing your business card, the next thing to do is choose the paper. The type of paper you choose also determines the aesthetic of your business card. You can choose between 14pt to 20pt for paper thickness.

Printing Your Card

Some of the design apps mentioned earlier allow you to order a physical card after designing, so you don’t have to bother about printing on your own. However, if you decide to print the card yourself, do some checks before printing. Ensure your printer can print a standard business card, and always print on normal paper before the actual business card paper.

While printing, you don’t need to rush; take your time as much as possible; remember your goal is to print high-quality business cards.

Conclusion

Business cards are part of your brand; they decide people’s first impression of your business, so you need to be meticulous throughout the design process. This guide explored why you need business cards and how you can get business cards from the comfort of your home.